The North Face

The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today's explorers are often misunderstood.We needed to change people's perceptions. Question Madness challenges preconceived ideas of a life well lived, ultimately proving that feeding our curiosity is the clearest path to progress.

Services

Advertising, video

Agency

Sid Lee

Year

2016

Team

Creative Directors

Art Directors

Copywriters

Jean-François Dumais

Kristian Manchester

Brian Gill

Antonin Brault Guilleaume

Alex Riley

Joseph Hagel

Aurel Ligo

Chet Fiedler

logo-loading.png