Montreal Symphonic Orchestra
17 I 18
The Montreal Maison Symphonic is one of Canada's most prestigious cultural institutions. For the 2017-2018 season, K72 had the contract to give a new breathe into their campaign.
Visually, we wanted to transpose all the depth of classical music. The visuals are based on th evocation rather than the demonstration: in one hand, abstract so that those who look at them are free to interpret them, on the other hand, concrete so that the connoisseurs can find there an imaged reminder of the work or it's composer,
Branding, typography, advertising & video
Antonin Brault Guilleaume