Montreal Symphonic Orchestra

17 I 18

The Montreal Maison Symphonic is one of Canada's most prestigious cultural institutions. For the 2017-2018 season, K72 had the contract to give a new breathe into their campaign.

Visually, we wanted to transpose all the depth of classical music. The visuals are based on th evocation rather than the demonstration: in one hand, abstract so that those who look at them are free to interpret them, on the other hand, concrete so that the connoisseurs can find there an imaged reminder of the work or it's composer,

Services

Branding, typography, advertising & video

Agency

K72

Year

2017

Team

Creative Directior

Art Director

Copywriter

3D Artists

Director

Simon Beaudry

Antonin Brault Guilleaume

Joshua Lessard

Aaron kaufman

Natasza Nakewajek

Jean-Sébastien Baillat

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