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montreal canadiens children’s foundation
Hockey is a religion, it's church the MOntreal Canadiens and its ministers, the players. This is a blessing
and a curse for the Foundation, as it is perceived as a rich philantropic organisation.
To ovecome this, we designed a pair of skate laces that can be worn with pride. Pride for the players,
the Habs and the cause. Quebecers physically and metaphorically tie themselves to
the cause.
Services
Branding, packaging, advertising & print
Agency
Cossette
Year
2015

Team
Creative Director
Art Directors
Copywriter
Photographer
Director
Gilles Legault
Antonin Brault Guilleaume
Léo Breton Allard
Marc André Vignault
Nicolas Gouin
Gabriel Poirrier Gallarneau
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