montreal canadiens children’s foundation
Hockey is a religion, it's church the MOntreal Canadiens and its ministers, the players. This is a blessing
and a curse for the Foundation, as it is perceived as a rich philantropic organisation.
To ovecome this, we designed a pair of skate laces that can be worn with pride. Pride for the players,
the Habs and the cause. Quebecers physically and metaphorically tie themselves to
Branding, packaging, advertising & print