montreal canadiens children’s foundation

Hockey is a religion, it's church the MOntreal Canadiens and its ministers, the players. This is a blessing
and a curse for the Foundation, as it is perceived as a rich philantropic organisation. 

To ovecome this, we designed a pair of skate laces that can be worn with pride. Pride for the players,
the Habs and the cause. Quebecers physically and metaphorically tie themselves to
the cause.

Services

Branding, packaging, advertising & print

Agency

Cossette

Year

2015